David Beckham handed over his Instgram account to Age UK for a day to help promote the work the charity is undertaking to help the elderly and isolated during the coronavirus crisis.
On a video on his Instagram account, which has 62.5m followers, Becks said: "Over the last couple of weeks my family and I have been supporting older people in our community and finding out about the great work that Age UK is doing.
"We've been able to help with brilliant programmes like delivering care packages in our local area and making friendship calls to people isolated by this awful situation."
Laurie Boult, Fundraising Director at Age UK, said: “We are delighted that David Beckham and his family are supporting Age UK’s Emergency Coronavirus Appeal. This is an exceptionally challenging time for everyone, especially for older people, so we desperately need as much support as possible so we can continue being there for those who need us.
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“We are so grateful to David for helping to raise awareness of Age UK’s work– his work will help spread the word about our emergency appeal far and wide amongst his huge fanbase, and not only that he has also boosted morale and raised spirits during this challenging time.
“Age UK is determined to be there for older people who need our help and especially for those who have no one else to turn to in this time of crisis. We need everybody who can to donate now.”
Demand for Age UK’s vital services has increased rapidly during this unprecedented health emergency. The charity is appealing for help in the form of donations to allow the organisation to keep its Information and Advice and friendship services running and help local Age UK branches provide practical support in their communities. You can donate at www.ageuk.org.uk/coronaappeal - online donations are the most effective way to reach the most in need at this time.