Soft2Bet celebrates triple success at European Global Business Awards 2026

Soft2Bet has secured three awards at the European Global Business Awards 2026, recognising the company's strengths across platform technology, customer support and player engagement.

The awards highlight Soft2Bet's ongoing investment in advanced software, global operations and gamified user experiences at a time when technology continues to shape the future of digital entertainment.

Rather than focusing on a single area of the industry, Soft2Bet combines tailored user experiences, global technology infrastructure and casual gaming mechanics to create a connected digital entertainment ecosystem. Through its entertainment application and core platform, the company aims to drive innovation across the sector while enhancing the user experience for customers worldwide.

Soft2Bet received the following awards:

• Global excellence in gamification and player engagement 2026, recognising its gamification solution, MEGA, and the company's work on player journeys across entertainment verticals.
• Outstanding global operations and customer support 2026, highlighting the operational and support teams working with brands across multiple markets.
• Best iGaming platform and technology innovation 2026, recognising Soft2Bet's B2B platform and in-house technology.

Reflecting on the recognition, Ohad Straschnov, vice president of compliance at Soft2Bet, said: " For Soft2Bet, this recognition proves that true innovation happens when you step outside conventional industry boundaries. Our core mission is to elevate the digital entertainment landscape by building experiences that have never been seen before. To achieve this, we are consistently drawing in the brightest minds, the strongest global partners, and the most advanced cross-industry technologies. This cross-pollination of ideas is what allows us to set entirely new standards in engagement, platform architecture, and operational excellence."

Charles Isitt, CEO of The European, added: " Soft2Bet is setting a new benchmark for the global entertainment sector. Their ability to deliver a flawless user journey through advanced gamification, backed by world-class platform technology and dedicated customer support, made them the clear choice for these awards. We are proud to recognize their outstanding contribution to the digital ecosystem."

The awards reflect Soft2Bet's continued focus on product development, technology and service delivery. For brands entering new markets or transitioning from legacy systems, the company brings together its turnkey platform, MEGA integration, native app delivery and customer support capabilities. Looking ahead, Soft2Bet remains focused on product control, localisation and long-term player engagement across the iGaming sector.