Banbury’s The Sense of Hearing wins New Business Award at 2026 Cherwell Business Awards
“I’m absolutely delighted to have won the New Business Award”
Independent hearing care practice celebrates win after being recognised for second consecutive year.
Banbury independent hearing care practice The Sense of Hearing is celebrating after winning the New Business Award at the 2026 Cherwell Business Awards.
The award, sponsored by OJI Marketing Ltd, was presented at the Cherwell Business Awards Gala Dinner and Awards Ceremony at The Chesterton Hotel on Friday 18th September. The Sense of Hearing had been shortlisted alongside Intake Talent and Middle Aston Pet Supplies.
The win follows continued recognition for the independent practice, which was also a finalist in two categories at the 2025 Cherwell Business Awards – the New Business Award and Town Centre Award.
Founded by Hearing Aid Audiologist David Peel, The Sense of Hearing was established to provide people in Banbury and the surrounding area with an independent and highly personalised approach to hearing care.
Based in White Lion Walk in Banbury town centre, the practice provides hearing assessments, hearing aids, ongoing aftercare and professional earwax removal.
As an independent practice, The Sense of Hearing is able to offer hearing technology from a range of leading manufacturers, with recommendations based on each patient’s individual hearing, lifestyle and budget.
David Peel said: “I’m absolutely delighted to have won the New Business Award. When I started The Sense of Hearing, I wanted to create an independent practice where people received the highest level of customer service and genuinely personal hearing care.
“To have that recognised by the Cherwell Business Awards means a great deal. I’m incredibly grateful to everyone who has supported us, particularly our patients who put their trust in us every day.”
The Cherwell Business Awards celebrate businesses and individuals across the Cherwell District, with nine award categories and an Overall Winner Award.
David added: “Last year, being shortlisted in two categories was a fantastic achievement for us, so to come back this year and actually win is very special. We’re continuing to grow, but we want to make sure we always retain the personal approach that The Sense of Hearing was built on.”
The Sense of Hearing is based at 3 White Lion Walk, Banbury, with appointments also available in Weedon and Wantage, as well as home visits.
For more information about The Sense of Hearing, visit The Sense of Hearing website or call 01295 557008.