Premier League club releases rom-com style Christmas advert starring Colin Firth
A number of football clubs have released Christmas adverts this year.
A Premier League club has released a rom-com style Christmas advert starring Colin Firth.
An increasing number of football clubs are joining the likes of John Lewis and Marks and Spencer in producing big Christmas campaigns.
Arsenal’s 2026 Christmas campaign film, ’Twas the Season, draws on the joy and emotion of their celebrations in May after winning the Premier League title for the first time in 22 years.
The film stars Colin Firth, Academy Award-winning actor and Arsenal supporter, as well as players Alessia Russo, Riccardo Calafiori, Gabriel and hundreds of supporters.
Liverpool and Chelsea have also released Christmas campaigns.
Liverpool says the multimedia, multi-market campaign is the most extensive undertaken by LFC in its 134-year history.
The film, Dear Reds, uses images and video captured by fans and features Liverpool players including Virgil van Dijk, Alexis Mac Allister, Alisson Becker and Florian Wirtz.
Men’s captain Van Dijk said: “It’s an honour and a privilege to play for our fans, whether they’re in Anfield or watching from the other side of the world.
“Putting them front and centre of our Christmas campaign is a fantastic way to thank them for being there, through the good times and the challenges.”
Chelsea’s campaign, That's Proper Chels, is inspired by classic Christmas shopping channels.
Players Ellie Carpenter, Cole Palmer, Morgan Rogers and Alyssa Thompson feature.
A percentage of sales from the club's festive range will be donated to the Chelsea Foundation, helping to tackle loneliness and social isolation across London.