Pop-up pub is opening for England’s first World Cup match – with pints for just 66p

A pop-up pub is opening for England’s first world cup match – where a pint will cost just 66p.

The Zyn Arms will be opening its doors in Shoreditch, London, on Monday 21st November, for fans to watch the Three Lions kick off their tournament against Iran.

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A selection of wine and beer will be available for 66p – a nod to England’s 1966 win, with fans encouraged to take zero cigarette breaks.

The pub was created by nicotine pouch brand Zyn, after a study of 2,000 adults revealed what they most desire for their footie viewing this year.

Nearly a third (31 per cent) look for more affordable drinks, while 31 per cent want to be with friends and family.

Others look for a good screen (30 per cent), a lively atmosphere (29 per cent) and a guaranteed seat or table (26 per cent).

But one in five want a smoke-free environment.

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The Zyn Arms will be open to those aged 21 and above from November 21st–November 23rd from 12.30-10pm and will be streaming three matches a day.

To reserve a table for one match, click here.

Top 10 things people want when watching the football

  1. Affordable drinks (31 per cent)
  2. Being with friends/family (31 per cent)
  3. Good screen projection (30 per cent)
  4. Lively atmosphere (29 per cent)
  5. Guaranteed seating/table (26 per cent)
  6. Audible sound (26 per cent)
  7. Good location (26 per cent)
  8. Fast drinks service (25 per cent)
  9. Friendly bar staff (25 per cent)
  10. Affordable food (24 per cent)
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