Virgin Holidays offering prosecco and kids play area at new Banbury Gateway store

Staff at the Virgin Holidays concession in Next are ready for the opening on Friday. Photo: Virgin Holidays

Only the third of its kind to open in the UK, the new store includes a prosecco bar and a dedicated kids area.

Visitors will be able to enjoy the new retail experience from Friday (July 20).

Dan Buckingham, Head of Retail at Virgin Holidays commented: “We’re delighted that we can bring the very latest in our retail offering to the shoppers of Banbury.

The new sign in Next at Banbury Gateway Retail Park. Photo: Virgin Holidays

"We know holidays are evolving and our customers want more than the traditional package holiday – they want an experience right from the time of booking.

"Customers will feel immersed from the moment they set foot inside our v-room.

"Our new store helps inspire customers by bringing the sights, sounds and tastes of their holiday right here to Banbury – and they’ll be guided by an expert local team to ensure they find the holiday that’s perfect for them.”