Mondelez, one of Banbury’s biggest employers, is at the centre of a campaign to restore the famous Cadbury’s Creme Egg to its Dairy Milk tradition.
The company has defended its use of a different chocolate to coat the fondant egg, which is mass-produced in Bournville.
The change – and Mondelez’s decision to put only five eggs instead of a half-dozen in multipacks – has prompted a social media campaign urging fans to boycott the sweets. Tony Bilsborough of Mondelez said: “The fundamentals of the Cadbury Crème Egg remain exactly the same – delicious milk chocolate and the unique crème centre that consumers love.
“We’ve always used a range of milk chocolate blends for different products, depending on their shape or consistency. Cadbury Crème Egg now uses a standard, traditional Cadbury milk chocolate.”
On the Banbury Guardian Facebook page, Fiona Linnitt said: “It’s a rip-off reducing the amount of eggs in a multi-pack and replacing Dairy Milk with a standard cocoa mix.”
Sheena Whiting said: “They should stick to what we know and love best.”
Rosemary Victoria Ward said: “Tried one and it’s certainly not the same. Sorry Cadbury but you’ve made a mistake with this. Didn’t Kraft promise they wouldn’t mess about with the recipes when they took them over? Very disappointed.”
Heidi Fowler said: “A boycott seems the only way to go!”
Vhari Russell of Food Marketing Expert said: “It’s a risky strategy for an inconic brand that people are very passionate about...but consumers will talk about it and sales will probably see a huge spike.”