Industry first for Johnston Press as it launches cross-media advertising solution

The company’s digital display advertising solution, Easy Online Display – which allows local advertisers to seamlessly buy both print and digital services – has added mobile to its service portfolio.

Johnston Press is the first media company to offer this service, enabling customers to serve their advertising message across print, fixed web and now mobile from a single campaign.

David Chipchase, JP’s Head of Online Display Product, said: “The new launch gives our customers a cost effective and high value route to a multi-platform advertising solution.

“Having the ability to deliver three valuable audiences to our local advertisers within the same campaign ensures our customers can access our total digital audience across multiple devices for the first time.”

Charlotte Jackson, JP’s Head of Ad Networks and Optimisation said “Thirty-five per cent of our website visits now come from visits to the mobile sites, meaning this local media innovation connects our advertising customers to our enhanced digital audience.”

Johnston Press has partnered with UK-based digital advertising solutions company Localstars to fully exploit the new technology.

“Localstars is integrated into the core Johnston Press booking systems, creating a highly efficient ad sales to order fulfilment process,” added David.

The Easy Online Display process creates an efficient workflow where a customer’s advert is booked, created, trafficked and published all within a matter of minutes

This latest innovation means that Johnston Press can now include the mobile audience within this automated process, resulting in an extremely light touch from a customer and sales person perspective, whilst delivering valuable access to this new and important mobile audience.