Forget expensive gifts, it really is the thought that counts

Forget expensive gifts or sexy lingerie – what people want is a love letter, a handwritten poem or a passionate embrace, according to a new study by British Heart Foundation shops in support of their annual Love Notes fundraising campaign as part of National Heart Month.

The survey reveals that 82 per cent of people from the South East prefer thoughtful romantic gestures, and fewer than one in five expect expensive gifts.

The Love Note promotion is available in BHF shops until Valentine’s Day. For a minimum £1 donation you can declare your love in the shop window.

There’s also a chance to win a luxury spa stay for two – just email a picture of you and your partner along with 200 words about your great love story to [email protected]

The BHF’s Angie Vidler said: “Posting a Love Note in a BHF Shop window is one of the easiest ways you can show your love for that special someone whilst the small donation of £1 will help the BHF continue its life-saving work.”