The ribbon was cut by staff members to officially open the new Superdrug store at Banbury Gateway Shopping Park on Friday (March 22).
The store has created 23 new jobs and offers the usual health and beauty products, fragrances and everyday toiletries.
A new 'beauty studio' area is available with professional treatments at 'affordable' prices, including a nail bar and a 'brow and lash bar'.
Louise Clifford, Banbury Gateway store manager, said; “We are delighted to have opened our new store in the heart of the Gateway Shopping Park.
"We are sure customers are going to love our unique mix of health and beauty essentials at affordable prices and look forward to welcoming them to our new 'beauty studio' to enjoy our range of beauty treatments.”