Brackley Co-op fined for unauthorised sign

The shop front of Brackley's Co-op in Burgess Square before the removal of the sign. NNL-150723-170714001
The shop front of Brackley's Co-op in Burgess Square before the removal of the sign. NNL-150723-170714001

A Brackley supermarket has been fined £1,500 after displaying an illumnated sign in a conservation area without advertisement consent.

The Co-op in Burgess Square put up the illuminated fascia late last year along the front and side of the store prior to receiving a decision on their advertisement consent application.

South Northamptonshire Council (SNC) decided the fascia was unacceptable given its sensitive location due to its length, depth, design, colour and the materials used.

The supermarket challenged that decision via the appeals process but the planning inspectorate upheld the council’s decision.

The erection of such advertisements is a criminal offence and at a hearing in Northampton on Tuesday, despite entering an early guilty plea, the Co-op was fined £1,500 plus costs which took their total to £2,174.

Councillor Rebecca Breese, SNC’s portfolio holder for planning and environment, said: “The advertisement has now been removed, and the council looks forward to working with the Co-op in finding some suitable fascia design.

“In dealing with planning and advertisement applications, the council seeks to preserve what is special about our district, to ensure that all new developments are of high quality and to protect the built heritage and appearance of our conservation area.

“This prosecution demonstrates that we will use all measures available to us to achieve that goal.”