Brantano in Banbury is calling for children and their parents to share their ‘shoe selfies’ to join fundraising activities in store for Road Safety Week.
The week is from November 23-29 and to coincide with it the shoe retailer on the Banbury Cross Retail Park is appealing to children to help them raise vital funds for the charity Brake.
Five people were killed and more than 60 were seriously seriously injured every day on UK roads last year.
To take part, simply share a ‘shoe selfie’ to Brantano’s Facebook or Twitter pages using the hashtag #RoadSafetyWeek and for every image uploaded, a 10p donation will be made to Brake.
Kate Witwicki, store manager at Brantano in Banbury said: “Road Safety Week drives huge awareness about making our roads safer and we’ll be driving this message in our stores too. There are so many ways people can get involved and make a difference by driving less and walking more.
“Our employees will be doing their bit to support Road Safety Week and we invite everyone to pop in to visit us to see how they can help too.”
The collaboration with Brake allows the shoe retailer to not only raise awareness of the importance of correctly fitting shoes for children’s foot health but also to reinforce messages about the dangers of roads and the importance of safe road use to both children and parents.
Gary Rae, director of campaigns and communications at Brake, said: “We’re delighted Brantano is doing its bit to make our roads safer by getting involved with Road Safety Week and helping to spread the ‘drive less, live more’ message.
“Local support for the road safety cause is vital if we are to achieve our goal of putting an end to road deaths and injuries, and enabling everyone to get around without fear or threat. We can go a long way to achieving this if we all commit to reducing traffic on our roads.
“We are asking everyone to consider whether their journey – to school, to work, to the shops, to visit friends or family – can be made on foot, bicycle or by using public transport instead. Driving less reduces congestion, pollution, and traffic danger, making our streets safer and more pleasant places, plus it can make you fitter, healthier and happier.”
Brantano’s Twitter page can be found at twitter.com/Brantano_Shoes