NHS Blood and Transplant has said a big thank you to donors, blood donation supporters and companies in Banburyshire after their ‘Missing Type’ campaign saw thousands of people register as blood donors.
The public’s response to the campaign has been overwhelming, with more than 30,000 people registering as donors.
Twenty thousand more people registered during this year’s National Blood Week campaign compared to last year - a three fold increase.
More than 500 people in Northamptonshire registered as a blood donor between the campaign’s launch on June 5 and World Blood Donor Day on Sunday, June 14.
That figure was 353 people in Warwickshire, compared to 112 in the last year, and 489 people in Oxfordshire, compared to 160 last year.
Jon Latham, NHS Blood and Transplant’s assistant director for donor services and marketing, said: “I’d like to say a huge thank you to everybody who responded to our ‘Missing Type’ campaign by either helping to spread the word or by signing up to donate.
“We are thrilled that more than 30,000 people across England and North WAles committed to save lives by registering as a blood donor. We hope that the thousands of people who registered will now go on to book an appointment and become regular donors and that the organisations who backed the campaign will continue to help us promote blood donation.”
Thousands of blood donation supporters as well as about 1,000 multinational, national and SME brands, joined the cause.
High profile supporters of the Missing Type campaign were Downing Street, Waterstones, Odeon, GAME, Microsoft and McDonald’s, who all removed the letters A, O and B from their names to draw attention to the need for new blood donors.
Figures show that 40 per cent fewer new blood donors came forward last year compared to a decade ago.
While blood stocks are currently good, if not enough new people donate blood and these ‘types’ were to go missing in years to come, there wouldn’t be enough blood available when patients need it in future.
Mr Latham said: “Current stock levels are good so we don’t need new donors to walk in to donate now.
“If there aren’t any immediate appointments in the area in the next few weeks - don’t worry, book an appointment for the future. We plan our sessions in line with the blood patients we need.
“While we have captured the nation’s imagination with ‘Missing Type’ the job is far from done. Giving blood is easy, it doesn’t take long to do and you can help save or improve up to three lives each time you donate. So what’s stopping you?”
If you are aged 17 and over, visit www.blood.co.uk or call 0300 123 23 23 to book an appointment.