Consumer Genius enters the UK market with performance-based lead generation

Consumer Genius Inc. (CGI), a performance marketing and lead generation company ranked among North America's fastest-growing businesses, announced the formal launch of its United Kingdom operations through its subsidiary, Consumer Genius Limited.

The company provides performance-based digital lead generation across personal loans, life insurance, and solar, connecting UK consumers with authorised brokers, lenders, and installers. Consumer Genius Limited operates as a lead generator and credit broker only — it does not provide financial advice or make any credit, insurance, or product recommendations.

"Our role is to make the right connection at the right moment. What happens next belongs entirely to the regulated professional on the other side of that introduction — and that is exactly how it should be." said Paul Hadzoglou, president of Consumer Genius.

The UK launch follows several years of preparation and beta testing. CGI brings to the UK the same performance-based model that has driven its North American growth, where over 60,000 consumers per month engage with its platforms generating more than $2 billion in application volume annually.

In personal loans, leads are passed in real time to authorised credit brokers and lenders. For life insurance, enquiries go directly to FCA-authorised brokers who carry full responsibility for advice and product recommendation. In solar, CGI connects homeowners considering panel installation with qualified installers. Across all three sectors, Consumer Genius's role is limited to identifying consumer intent and facilitating a warm, timely introduction to the regulated professional.

Consumer Genius is actively seeking UK-based Life insurance broker, Personal Loan lender, and solar installation partners. Partners pay exclusively on a cost-per-lead (CPL) or cost-per-call (CPC) basis — no retainers, no minimum commitments, and no payment for unverified enquiries. CGI uses AI-driven targeting to generate high-intent leads, improving downstream conversion for partners.