New Banbury-based social enterprise gives purpose to ordinary soap purchases

ChooseWell, based in Banbury is launching its range of hand wash products which are made with 95 per cent natural ingredients and are all dermatologically approved, cruelty-free and vegan-friendly.

Proudly made in the UK, ChooseWell’s range of hand washes is available in four different fragrances – almond & vanilla, botanical orange, cedarwood & sage and rose geranium. All are SLS and paraben-free, and are enriched with certified organic aloe vera.

Founder of ChooseWell, Stewart Roussel, said: “We believe in the power of consumers to make positive changes in the world. When you choose our products, you’re not just buying hand wash, you’re making a conscious choice to do some good and help address some of the bigger social and environmental issues in the world today.”

ChooseWell’s products are packaged in either glass, or 100 per cent recycled and recyclable bottles. Customers can also choose to use ChooseWell’s reuse and refill subscription service.

Each of the four fragrances are available in a one litre refill pack, which can be mailed directly to their door every month.

Customers choose their charity of choice at the time of purchase on the ChooseWell website, www.choosewell.co.uk. Projects either help to provide clean safe drinking water for school children in developing countries, support tree-planting initiatives that help counteract the global effects of climate change, or tackle homelessness in the UK.