Coates - who was born in Stoke-on-Trent - serves as the co-CEO of Bet365, one of the world's largest online gambling companies, alongside her billionaire brother, John. Initially trained as an accountant, Coates began her career by managing several of her family's betting shops, which she later sold to bookmaker Coral. Recognising the growing success of online gambling, she purchased the domain Bet365.com in 2000 and launched the website in 2001. Today, Coates owns approximately half of the privately held company, which processes over $65 billion in bets annually.Coates - who was born in Stoke-on-Trent - serves as the co-CEO of Bet365, one of the world's largest online gambling companies, alongside her billionaire brother, John. Initially trained as an accountant, Coates began her career by managing several of her family's betting shops, which she later sold to bookmaker Coral. Recognising the growing success of online gambling, she purchased the domain Bet365.com in 2000 and launched the website in 2001. Today, Coates owns approximately half of the privately held company, which processes over $65 billion in bets annually.
Coates - who was born in Stoke-on-Trent - serves as the co-CEO of Bet365, one of the world's largest online gambling companies, alongside her billionaire brother, John. Initially trained as an accountant, Coates began her career by managing several of her family's betting shops, which she later sold to bookmaker Coral. Recognising the growing success of online gambling, she purchased the domain Bet365.com in 2000 and launched the website in 2001. Today, Coates owns approximately half of the privately held company, which processes over $65 billion in bets annually. | Getty Images

Midlands rich list 2025: the 9 richest billionaires in the Midlands - according to Forbes Magazine

The nine richest Midlands billionaires, from online gambling tycoons to retail moguls 💸

The Midlands is home to some of the UK's most successful entrepreneurs, with a wealth of billionaires who have made their mark in industries ranging from online gambling and engineering to retail and motorcycles.

We’ve analysed Forbes’ real-time billionaire list, which tracks the net worth of the world’s wealthiest people each day. According to Forbes, the nine richest billionaires in the region have built empires that span across diverse sectors, from Denise Coates’ dominance in online gambling with Bet365 to John Caudwell’s fortunes from mobile phone retailing.

These business magnates have not only amassed personal fortunes but also shaped the economic landscape of the Midlands.

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