Celebrations as cable sales figures for Juice of Banbury beat rivals

A Banbury business is celebrating after the release of impressive sales figures.
The lightning cable which is providing Banbury’s based Juice with impressive sales figures.The lightning cable which is providing Banbury’s based Juice with impressive sales figures.
The lightning cable which is providing Banbury’s based Juice with impressive sales figures.

Mobile phone accessories company Juice has revealed it sold more Apple lightning cables in January than any other brand in the UK - including Apple.

The figures come from GfK market research data.

It shows that 510k units were sold across the cable market with a consumer spend of £5.4 million.

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And for the first time Juice has headed the table with a 10.4 per cent share of sales units.

In comparison, Apple had a 9.6 per cent share and Belkin with 9.2 per cent.

Juice chief executive Jolyon Bennett said: “It’s been an incredible start to the year with the news that our cables have officially outsold all of our competitors, including Apple, who are also our partners.

“This is a huge coup for us and we are excited to see where 2020 takes us as a brand as we continue to introduce high quality and vibrant products to market.”

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In addition, over the same month, consumers bought about 90,000 units of Juice accessories.

Mr Bennett said: “It is a fantastic milestone for the brand and proof that consumers want something a bit different in the mobile accessories market. We have continued to maintain a strong focus on developing products that make a real impact on consumers’ lives.”

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