A new home care company serving the needs of elderly people in Banburyshire has opened in Deddington.
Graham and Elaine Holtom have set up Home Instead Senior Care, promising one-hour visits at a minimum to provide an antidote to nationally criticised ‘15-minute’ care visits.
It is hoped the service will create in the region of 50 new care jobs.
Mr Holtom said: “By giving our caregivers sufficient time on visits to clients’ homes we are allowing them to focus on the individual’s needs, whether that’s providing help with personal care, meal preparation or shopping.
“The mission of Home Instead is about changing the face of ageing, and in the UK we have got ourselves into the position of influence, aiming to change how care is delivered.”
The couple are part of a national and international organisation with 15o offices in the UK and 1,000 globally that provides care for the elderly in their own home.
Mr Holtom has a background in managing businesses in the environmental sector, ranging from large PLCs to start-up companies. Mrs Holtom is a nurse with 25 years’ experience working in both a hospital setting and as a district nurse caring for patients in their own home. They run the business with care manager Lynn Davison.
They are looking to recruit people with a variety of different interests and experience to join their team. Full training and support will be provided.
Mr Holtom said: “The way we provide care for the elderly in their own home is different to many in that we don’t do the very short duration visits and our clients will always get the same caregivers.
“The point of this, of course, is that a proper relationship can develop against the backdrop of which we can then perform tasks. For us the relationship is the key not the task.”
For more information about services provided or to find out how to join the team, call 01295 237237 or visit www.homeinstead.co.uk/northoxfordshire