Enough recycling to fill three-and-a-half Olympic sized swimming pools could be diverted from landfill following Cherwell District Council’s most successful winter bin sale.
From December 1, 2013 to January 31, 2014 Cherwell reduced the cost of its blue recycling and brown food/garden waste bins to £10 to encourage people to recycle more.
During the two-month period, residents purchased 1,156 new blue bins and 327 brown bins, which when combined can contain enough recycling to fill three-and-a-half Olympic sized swimming pools each year.
Councillor Nigel Morris, lead member for clean and green, said: “Not only was this our best winter bin sale, it was also our most successful ever sale of blue bins, with 88 more blue bins sold compared to the summer sale.
“The discounted bins were sold for less than the cost price.
“However, we will see a return for our money as more people move recyclable household waste out of their green bin and into their blue and brown bins.
“By boosting our recycling levels, we will increase income to the council and reduce the amount we have to pay to send waste to landfill, thus helping to prevent an increase in council tax.”