Banbury web specialists atToast Design have added their golden touch to one of Britain’s most valuable online resources.
The North Bar company has been using an innovative technique called Inbound Marketing to enhance visitor interaction on the British Library’s site.
The library is a massive resource offering tens of millions of stored documents, from newspapers and journals to maps, musical scores, sound archives and web archive links.
Its main premises are in London but its website is a global facility offering an untold variety of current and historical information and exhibitions.
Toast is one of a handful of design specialists using a new software called HubSpot, to help businesses get more visits to their websites from search engines and convert them into customers. It is a trackable method that funnels prospects into automated marketing campaigns that deliver information the customer actually wants to receive.
Toast’s managing director David Foreman said although the British Library contract is a huge one, Toast’s services can help businesses of all sizes in Banbury and further afield with web development that offers real business growth.
“Everyone knows they need a basic website but often they don’t realise what else they can be doing online to increase business. Their website should work hard for them,” said Mr Foreman.
“Hubspot allows our clients to manage all their online marketing from a single ‘dashboard’. Twitter, blogging and other social media marketing can be automated and tracked, making it easier for our clients to measure their effectiveness.”
Toast welcomes requests from firms to examine their websites and see if the content is getting them business. It offers a free 30-day trial for HubSpot. Contact 01295 266644.