Shipston-on-Stour has set its sights on winning the newly -launched Great British High Street Awards based on its innovative loyalty card scheme, the vibrancy of the town centre and the diverse range of shops and services it has to offer.
The awards, launched in June by the Department for Communities and Local Government, are designed to recognise examples of innovation, collaboration, transition and outcomes in towns across the UK.
Shipston Promotion Group – the body set up to run The Shipston Card, a loyalty card scheme which involves collecting points from different stores in the town – is submitting the application.
Group administrator Kate King, who owns the shop Ivy Heart in Market Place, said: “We are extremely fortunate in Shipston to have such a vibrant town centre which is well supported by shoppers. An impressive number of volunteers also give their time to organise special events which help put our town on the map. We are really excited to be entering the Great British High Street Awards and we hope the whole community will get behind the scheme by endorsing our application and sharing what they love about Shipston’s town centre.”
The awards are being run by the Future High Streets Forum and the Association of Town and City Management.
Shipston will be entering the Market Towns category and it is keen for members of the public to support the town centre by visiting the card scheme’s Facebook page (www.facebook.com/shipstoncard) and twitter feed (@ShipstonCard) using the hashtag #GBHighSt.
Category winners will be announced in September.
Pictured above is Town Mayor Philip Vial with Shipston traders flying a handmade gingerbread ‘flag’ to mark the town’s entry into the awards.