Run by Malcolm and Pat Dibb and situated in Market Place, it sells the expected range of pastries, sandwiches, wraps and cakes. But its six varieties of pasty are the stars of the show, their secret recipes fast being proclaimed the best in the business by food writers.
And in keeping with the family ethos of Morris Pasties, established in St Columb Major in Cornwall in the 1970s by butcher Peter Morris, the Banbury shop is managed by the Dibbs' son Andrew, who will one day take over the business.
If there's one thing Banbury is not short of it is places to eat, but this new venture represents a refreshing change to the town centre trend of family-run businesses being usurped by characterless chain stores.
Mr Dibbs senior said: "We opened in December and did well over Christmas. January and February have been a little slow, but it has been across the town and it's started picking up again now.
"And the general response from customers is that 'yes', they do think they are the nicest pasties, which must be true as more and more of them are coming back for more."
The story of Morris Pasties goes that there was a little old lady who, every Thursday, would make pasties using a secret blend of seasoning for the staff. Word of her pasties spread and before long there was an astronomical demand throughout the town.
When she decided to stop her 'kitchen stove' business, she gave the recipe to Mr Morris and it is now safe in the hands of the family solicitor.
Off the back of their success the family opened up more shops and started franchising the brand four years ago. There are now four Morris-run shops in Cornwall and eight franchises across England.
The pasties are still made by hand in St Columb Major and then sent out to the franchisees.
The six varieties are: traditional; lamb and mint; steak and stilton; chicken and stuffing; cheese and onion; and Mediterranean vegetable.
Mr and Mrs Dibbs both retired from their previous jobs in their 50s and wanted to take on a new project together.
Cornish-born Mrs Dibbs one day tasted a Morris pasty and liked it so much that she wanted to start selling them herself. Mr Dibbs said: "It was a big decision to make as there's a lot of money to be spent on various shop equipment.
"But I believe that if you combine good quality products with good quality service you're on the right track, and we've always got a smile and a cheery greeting for our customers."
Customers can eat in or take-away, and in the enterprising spirit of the company, the Dibbses take their pasties and sausage rolls to industrial estates across Banbury to spread the word.
And in answer to the initial question, in this humble yet pasty-experienced reporter's opinion, yes.
- For Red Nose Day on Friday the shop will be donating 20p to Comic Relief for every medium traditional or cheese and onion pasty.

For more local business news, see the Business Focus supplement in this week's Banbury Guardian.