Eleanor Glynn had turned to Urban Candy for help after her hair was cut too short.
The 20-year-old, who had then just been crowned Miss Oxford, found out about the new hair extension business via its website and was its first client.
Creative director Stacey Boisselle, who provided her with 16-inch extensions, said Miss Glynn's success in the Miss England contest in Leicester last week was a big boost for her new business. "She texted me at 3am to say she had won," Miss Boisselle said. "It is great publicity for my business."
She is hoping Miss Glynn will continue to use her services for the Miss World competition, to be held in Poland on September 30.
Originally from Banbury, Miss Boisselle, 25, trained and worked in London as a catwalk fashion stylist. She moved back to Banbury to set up Urban Candy in May because there was no business like it in this area.
Based at The Nail Box in George Street, she said extensions were no longer limited to the rich and famous. She provides hair extensions up to 26 inches long, to a variety of clients, from models and actresses to cancer patients and even one male member of a rock band.
"With our hair extensions, beautiful hair is instantly achievable without the high costs, maintenance and preparation associated with traditional hair extension applications and techniques," she said.
For more information, call 01295 673880 or visit www.theurbancandystore.com