For 20 years, Copyrights Group, an international licensing company with its headquarters in West Bar, Banbury, has managed the merchandising for all Peter Rabbit goods.
To celebrate the release of the film this month, 20 members of staff took time out for a special trip to see the movie, starring Renee Zellweger and Ewan McGregor, at the Odeon in Horse Fair.
"We were all really excited about the film," said company director Karen Addison.
"Our office staff members worked really hard this year and we decided it would be a nice treat for us to see it together.
"I don't think a lot of people in Banbury know there's a major company managing the rights for all the characters on their doorstep."
The licensing agency has more than 350 deals with companies for the brand, including Wedgewood – which pays to feature Peter Rabbit on its pottery.
Twenty members of staff went to see the film, which looks at the life of the character's creator Beatrix Potter, and feedback was more than positive.
Miss Addison said: "Everyone really enjoyed it. It's a fantastic story and I would recommend it to anyone.
"Beatrix Potter was such a special lady in so many ways.
"She used the sale of books to generate money for good causes and fought for key issues such as the preservation of land.
"Hopefully it will remind people how important she is and also introduce the books to a lot of new people."
Although the headquarters are in Banbury, the Copyrights Group is a global enterprise covering 30 countries with branches in Japan and Australasia. As well as Peter Rabbit, it also looks after the merchandising for Paddington Bear and best selling children's author Jacqueline Wilson, the creator of Tracy Beaker.
The Copyrights Group also represents lifestyle brands such as the Marie Claire fashion magazine of Paris and licences the artwork of Winston Churchill. "I have been working here for 19 years and I genuinely love it," added Miss Addison.
"You meet so many people and every day is different."

- For film times see page 23 in Section Two of this week's Banbury Guardian.