Where once existed Dirty Habits, now stands a genuinely different bar-come-club called Liquid Lounge, and it opened at the start of the month.
Situated in the Unicorn Pub complex off Market Place in Banbury, it hopes to draw in a different clientelle with its ecclectic mix of soul, funk, brake and house.
The creative force behind the project was local DJ Coco.
"The opening weekend went really well. Saturday was really cool and we're getting the right sort of people in," he said.
"It's exactly as we hoped. We wanted to change the whole concept and create something slick, stylish and sexy.
"This is a great site with a lot of potential and the next step is to do up the outside. In the summer we'll be opening up into the courtyard and taking the decks outside, maybe getting some big name DJs in.
"We want people to walk through those big double doors and feel like they're in Ibiza."
Liquid Lounge could not be more different from Dirty Habits.
Gone is the tired 'decor', aga-do-come-itsi-bitsi juke box and the unsettling feeling of sitting in your impoverished auntie's front room with the lights turned down.
In its place has emerged something quite unique for Banbury.
With a 150-capacity it is certainly small and intimate but successfully pulls off the mix of seating space with dance, and instills a con-temporary but comfortable atmosphere. Coco has been in the music business for more than ten years, being a DJ across Europe and America.
He also established his own record label Dope Ammo – with 28 releases to date – and DAS Effects which makes music for the computer game industry.
When new owners took over the Unicorn a month ago they decided it needed a dramatic facelift.
They contacted Coco with the remit of setting up a cool and trendy bar. As well as the owners and Coco, the five-strong team comprises a bar manager and fellow resident DJ Nev Scott. Local DJs will also play sets and there will be musically themed nights.
Coco said: "I'd recently been saying to Nev that maybe in five years' time, when we've got a bit of money behind us, we could set up a nice bar together, so this opportunity was great.
"I said if we're going to do it we've got to do it properly, but it was like Challenge Anneka! We had just three weeks to get a bar together, but we pulled it off.
"Banbury's a town and that's exactly the feel you get from its pubs and clubs.
"I wanted to set up a cool, individual bar like you find in cities; that sort of cool, chilled out vibe, attracting a crowd who appreciate their music.
"I was born in Banbury and I know there's definitely a market for this."
He added future plans also included getting planning permission to open the upstairs 500-capacity room and transforming the Unicorn Pub itself to fit in with the Liquid Lounge ethos.
Liquid Lounge is currently free entry and open from 8pm to 1am Thursdays, 8pm to 2am Fridays and 8pm to 3am Saturdays,
For more information, visit www.da-industries.com.